For a web designer, it takes much more than having the necessary skills and technology to produce good work. Design is a language in itself. To truly be good you have to understand social psychology and what is trending in the industry to make a statement. Technology and digital platforms are strengthening their presence in our daily lives. With aesthetics changing more rapidly, it’s becoming more challenging to make websites that are fresh, modern, and pack a punch to a viewer. Read below to learn what designers do to become early adopters of popular design styles.

Custom Graphics And Photography

Custom photos and illustrations can make all the difference in a website. They communicate your brand’s essence in a way that is unique and more meaningful than using stock images. Putting pre-made material on a site can actually hurt you in the long run. They make it twice as difficult to be original and innovative, which is a designer’s kryptonite. Custom designs will make your website stand out in a crowd with users. Because a website is usually the first interaction with potential clients, you want to make sure it’s a good one. This goes for fonts and colours as well. Creating your own style/brand guide can be your best friend when trying to build your brand image online.

Users Want To Have A Conversation

Viewers want to connect and collaborate with brands. You have to design your website to be responsive and exert the personality of the company. That’s why web designers who can pull out a personality and place it into their design are in higher demand. Nowadays, it isn’t an option whether to make your web platform responsive. Our culture is looking for technology that is friendly and easy to comprehend. This is especially important when websites are being used mobility. Micro-interactions are more important than ever in terms of design.

Keep It Minimalistic

As a proprietor, you want to let the world know everything your company has to offer, but cramming a page with words can make it look overcrowded and draw the user away. This year, brands are going more in-depth to create user experiences and attractive aesthetics. Websites are no longer just for information, it has now become the first impression. Cutting down on the quantity of elements on a website can create a hierarchy of information, giving it a fresh, easy-to-read look. Why make something overly complicated when it can be simple? Giving your website the room to breathe will help readers focus their attention on what is important. The takeaway is to embrace the negative space in the design.

Experiment With Typology And Layout

As with any creative endeavour, the most innovative projects come from experimentation and research. It’s all about trial and error. By playing around with typology and layout, you can begin starting your own design trends within the industry. It’s vital to pay attention to the direction your website leads viewer and to make it as user-friendly as possible. A long, long time ago, we had to use pull a side bar to reach the end of a page. Now with infinite scrolling, we can manage through long content with ease.  You see this method design more often as it continues to grow in popularity this year.

Prepare Your Design Offline

Last but not least, sketching the layout of your design off-screen will give you a thorough idea before jumping into a project. Start by mapping out wireframes and then branching more in-depth details. Instead of cleaning up your code later in the process, we recommend getting out a piece of paper and a pen and starting without the computer. This will allow you to think freely and develop the general layout you’re hoping for.